For 18 months now I have been running our social media Blueprint course. Truly our "killer" workshop. A 3-day social media training in which I take the particpants through an 8-step process on how to set themselves or their business up for social media. 100's of people have now been exposed to this formula. It covers all aspects from developing your social media strategy at the start to measuring your social media at the end. And everything that lies between this.

Over the last few months we've been looking hard into how we can simplify this process and bring it more in line with our Love Social Media branding. Finding an acronym these days isn't easy because many words have already been picked for as many topics. But that didn't deter us. We set ourselves in a room a few weeks ago and we just let the creative juices flow. Everything was allowed. We bounced dozens of words around the room but nothing connected. Nothing inspired us, until my business partner Mark dropped the word "Flirt". What about "Flirt" he said. That would fit perfectly with Love Social Media.

And then the incredible thing happened. Mark mentioned the letter, and as an answering device, I filled in the word.

F for Focus

L for Listening

I for Integration

R for Reaching out

T for Track

The whole thing fell in place within 30 seconds. After that we looked at each other and said: "Did this really happen"? And yes it did. We came up with a great platform for the way we take our knowledge into the market. From course materials, videos, ebooks etc.

Watch this space. In my next few blog posts I will expand on FLIRT and show you how social media in fact is all about flirting. Flirting to build that ever so important relationship (call it love) with your customers.